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August 4, 2020

Event Planning and Management 101: 6 Important Guidelines

Event management is the process of planning, producing, marketing, evaluating and analyzing an event. It requires certain core values in order to justify all professional approaches, and achieve efficient and effective results.

If you are running a business, managing events is vital for your branding and marketing plans. Are you planning to mount an event? Well, you should prepare a detailed plan and schedule. It is advisable to hire an event manage to make your life easier. He or she will take care of the overall management of the occasion.

What are the tasks of event managers? Resourcing, organizing, human resource management, creative directing, negotiating, public representation, financial management, liaison and troubleshooting. A lot, right? Surely, all of these can’t be done by a single person. Contemplate on your event’s goals thoroughly.

Below are 6 tips, which can help you manage it smoothly.

1. Write down your goals and create a plan.

Writing down the purpose of your event. What are its key concepts? Defining this is a crucial starting point in any event planning and management process. In order to ensure success, you must brainstorm your objectives. Set specific, achievable, measurable and realistic goals in a specific time frame.

2. Plan your finances.

Budget estimation and cost determination are just some of the most important aspects of event planning. You need to cover everything, from the smallest to the biggest details. Any solid plans on promotion, catering, accommodation, transportation and decorations? Never forget even a single detail since this can impact your budget at any point in the process.

3. Establishing partnership and sponsorship.

Are you organizing an event on a budget? Then, partnership and sponsorship are the ways to go. Finding partners and sponsors will definitely decrease the costs of your occasion. Partner up with local businesses and community organizations.

4. Set the final date, and gather a team.

You may be the most meticulous and hardworking person in the world, but it’s still impossible for one person to do the entire event planning workflow. You need to organize a team, and delegate tasks. Determine the people who will take care of financial planning, sponsors, speakers, and public relations. Then, set the final date of the occasion. Remember, you should commence the planning process around 4 to 6 months prior to the final date.

5. Market the event.

See to it that you will be able to promote your event in an efficient manger. Promotion is publicity, and publicity means more profit. Marketing is the key to your desired profitable results. You and your team need to come up with an effective campaign to create hype and buzz. It should stir people’s interest and curiosity.

Marketing can be accomplished through various channels, including word of mouth, traditional media, social media channels and other online aggregators.

6. Get feedback.

It is important to gather feedback from all attendees after the event. Feedback can equate to possible points for improvement. What details worked? What didn’t work? The answers to these questions will help you improve the quality of your upcoming events.

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